Disruptive by design.

Over the last few years, the number of businesses owned by womxn of color, specifically Black womxn, has increased by 164%. However, income levels and business revenue have failed to complement this groundbreaking growth. Womxn of color still earn exponentially less in their businesses, and many owners have incomes that place them within the poverty bracket. SMBI combats the disparities in revenue and funding opportunities for underrepresented womxn founders. Since its inception, SMBI has advocated for underrepresented womxn founders' rights and works to eradicate earning gaps within entrepreneurship.

About SMBI

The She Means Business Incubator helps underrepresented womxn founders develop viable businesses that aid their communities’ economic development. SMBI is a for-profit social enterprise. We charge a program fee for our incubator as opposed to taking equity away from startup founders. Our goal is to help womxn founders retain as much ownership of their companies as possible.

Our signature 6-week program guides early-stage founders through the business development pipeline with the support of mentors, facilitators, and corporate partners. We provide cohort participants with a safe and communal virtual space where they can immerse themselves in personal and professional development. In the She Means Business Incubator we offer:

One-On-One Mentorship
Collaborative Learning
Culturally Relevant Framework
Diversity & Inclusion
Financial Education

Ready To Join Our Next Cohort?


For Us

She Means Business Starter Fund

Less than 20% of businesses ran by women of color receive traditional business loans to cover startup costs. Additionally, women of color account for less than 2% of the firms that receive venture capital funding. It’s time to put financial resources in the hands of those who need it the most.


The Voices of Our Alumni

The She Means Business Incubator is the starting ground for innovative womxn entrepreneurs who are passionate about their craft and desire to operate businesses that aid economic growth in their communities.

Shana Campbell
Le Haute Spa, Owner

Grateful for this experience! It's forcing me to totally reevaluate my business plan and be very intentional about who I'm targeting via [customer] profiles which I have never done before. Since we started, I've realized the several costly mistakes I've made to date.

Tracy McNeill
Ult. Atmosphere, Owner

I was very much intrigued by the idea of having someone to guide me on this process to get the information that I needed to start my business. My favorite part about SMBI has been the outreach I've received not only from my mentor but from my fellow cohort.

Jessica Canty
Proverbs 15:22 , Owner

I joined the She Means Business Incubator to make sure that my passion was in line with common business practices so that I could impact a wider audience and help people further their careers. I didn't want to remain the best kept secret.

Eliana Cardero
Kiyomi Beauty, Owner

My favorite part of the SMB incubator has definitely been working with my mentor. She has been so amazing throughout this entire journey. She has offered me some amazing resources and she has been with me every step of the way, providing guidance and really, really being an advocate for me and my business.

Devon Stewart
WOMB, Owner

I joined the She Means Business Incubator for a few reasons. Number one, it was something that I thought was practical for myself to do as a stay at home mom, it was something I could integrate into my lifestyle. The hours are not too demanding, but it creates the accountabilty and structure for me to actually get this done.

Maurelhena Walles
Equity Design, Founder

My mentor has been really great and working with me and challenging me. But I don't just have access to my mentor. I have access to other mentors. In addition to that is just being in this group of like minds, hearing other people's challenges, hearing other people's opportunities and goals, it really is inspiring.

Founders by 2021
we are ready for change

Perspectives From
Our World Class Mentors


I had my first introduction calls to my mentees today and WOW I am so impressed by the quality, credibility, and energy from these women.

Jennifer Tsitsopolous

Cohort 1 Mentor

Cohort Fee

The She Means Business Incubator is tuition-based vs. equity-based. Similar to the college admission process, you must apply, and if accepted, a seat deposit and tuition fees are required (but don’t worry, it won’t cost nearly as much!). SMBI is a development opportunity for early-stage founders who are ready and willing to invest in business growth.

  • Pay in Full
  • $ 1499
    One -Time
  • Pay in full and receive BONUS masterclass on scaling to $100K!
  • Payment Plan
  • $ 525
    Monthly Plan
  • Divide your program fee into 3 monthly payments

Stay Updated

Whether you're ready to join the next cohort or would like more information on the work that we do, please stay connected with our weekly newsletter. We share business tips, program updates, resources, and more!

Join the Next Cohort

The next cohort will be starting shortly. Learn how you can join the She Means Business Incubator and connect with likeminded womxn entrepreneurs.

What makes SMBI different for other business incubators?

The She Means Business is a hands-on approach for womxn who have business ideas but don’t know how to get them off the ground. In this program, we believe in “holding hands” because we want to give women access to business ownership at an accelerated rate. We don’t think it should take you months or years to formulate a business and make your first dollar. All you need is 6-weeks of focus and a fantastic team behind you! Once, you complete the program, you’ll gain access to our Alumni Network, ongoing events, and future SMBI Weekend Retreats.

How are candidates selected?

We are looking for individuals with great ideas, passion, and professionalism. Womxn accepted into the program will not only represent their brands, but they will represent GBNYC and our partner organizations.

What type of businesses are eligible for the incubator?

We do not accept illegal businesses of any kind into the incubator program. Additionally, MLM (Multi-Level Marketing) businesses are not eligible.


SMBI primarily accepts businesses in the following sectors: E-Commerce, FinTech, B2B, Consumer Products (e.g. Beauty/Cosmetics)


SMBI accepts only 1% of Brick & Mortar businesses. For these types of businesses, having tech integration is highly recommended.

Will SMBI own stake in my company or require equity?

Nope! We believe womxn entrepreneurs should retain their own equity (as much as possible). Even if you create a billion-dollar company, we won’t ask for a share.

Our Program Staff

Working daily to provide access and opportunity for womxn founders, one cohort at a time.

Elle Jones
Jennifer Tsitsopolous
Nagela Dales
Candra Reeves

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